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Less Cancer and More Birthdays

March 29, 2010

I can remember it like it was yesterday…it was the summer of 1992.  My mother shared that when she was diagnosed with cancer, the doctors said she had two years to live. Seeing that it was two and a half years after the diagnosis, I thought she was telling me that she had beaten the odds and would grow old with me. The reality was that her head and neck cancer was in stage four, had spread to her brain, and she was living out her last days.  Then my mother died one month later, never seeing her 36th birthday.  Since that day, I have always hoped for a cure so that no other child or family would have to experience a deep loss like mine.

Mirroring my hope, the American Cancer Society (ACS) has remained dedicated to the plight.  Through research, education, advocacy, and service, the organization’s mission is to eliminate cancer as a major health problem by prevention, saving lives, and diminishing suffering from cancer.

The Official Sponsor of Birthdays™

With its informative Web site and use of social media, ACS is effectively increasing awareness and activism.  As the Official Sponsor of Birthdays™, ACS has created a transmedia storytelling movement focused on creating a world with less cancer and more birthdays.  Getting people involved with online donations, donations via text, blogging, competitions, Facebook, Twitter, and YouTube are just some of the tools used.

You can interact by using one, some, or all

  • Donate Online – By using a credit card you can make an online donation. A general donation helps support the mission wherever the need is greatest. A memorial gift celebrates the memory of a loved one, and an honor gift commemorates a special person or occasion.
  • Text Donation – You can also make a difference by fighting cancer with your mobile phone.  By texting FIGHT to 20222, a $5 donation will be made to ACS and added to your cell phone bill.
  • The Official Birthday Blog – With over 400 general posts and double-digit celebration stories, you have the ability to get birthday tips or add your voice by becoming a blogger.
  • Taste More Birthdays Cake Contest – ACS partnered with the Culinary Institute of America (CIA) by having its students create a better-for-you birthday cake. You can now download the winning recipe, view the finalists, and meet the winner.
  • More Birthdays Facebook Fan Page – Nearly 40,000 people have become a fan of More Birthdays, including me.
  • Morebirthdays on Twitter – You can join the 1,748 followers and receive frequent tweets from Morebirthdays… the latest being about Kate Gosselin turning 35 and Mariah Carey celebrating her fabulous day.
  • YouTube – The American Cancer Society YouTube Channel has videos spotlighting why birthdays mean so much and how there can never be too many candles.

Please consider joining the movement with me. A world with less cancer is indeed a world with more birthdays.

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One Comment leave one →
  1. April 6, 2010 3:50 pm

    I’m sorry for your loss, Sondra. I recently lost my father and reading your post made my eyes water. I think this was a great organization for you to focus on. Cancer is something I truly hope we can find the cure for. So many people each year find themselves in the position you were in many years ago.

    I love that transmedia storytelling has had such a big success with its focus on more birthdays. The different generations alive today all interact in different ways, however many of us have a common focus or passion. It’s amazing that the ACS has been able to do so much and connect so many people in such positive ways. This is a movement that more people need to know more about.

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